Meta Platforms ( META ) surged past Wall Street expectations in its first-quarter earnings report. The company delivered a powerful message about the enduring strength of its advertising machine and the growing return on its artificial intelligence (AI) investments. The tech giant posted earnings per share of $6.43, crushing the consensus estimate of $5.23 and marking a 37% year-over-year increase. Revenue rose to $42.3 billion, up 16% from the prior year, outpacing projections by $1 billion. Advertising, the backbone of Meta’s business, remained the dominant force, contributing $41.39 billion to quarterly revenue. A 10% rise in average ad prices — more than double expectations — combined with a 5% increase in ad impressions, drove the strong results. AI played a central role. Meta’s Llama models enhanced ad targeting and efficiency, giving the company an edge over rivals like Alphabet, which reported just 8.5% ad growth in the same period. Meta now boasts 3.43 billion daily active use...