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Abercrombie & Fitch Delivers Knockout Quarter as Hollister Powers Resurgence

Abercrombie & Fitch (ANF) stunned Wall Street this week with a first-quarter performance.

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The earnings report blew past expectations, sending its stock soaring over 25% in early trading Wednesday—its biggest single-day jump since 2023. The young adult apparel retailer reported adjusted earnings of $1.59 per share, easily outpacing analysts' forecast of $1.36. Revenue rose 8% year over year to $1.1 billion, exceeding the expected $1.06 billion.

Leading the charge was the company’s once-floundering Hollister brand, which posted a stunning 23% increase in comparable store sales. That more than offset a 10% decline in the namesake Abercrombie brand, which struggled against tough comparisons after a blockbuster 2024. This marks Hollister’s eighth consecutive quarter of comp gains, fueled by renewed appeal among Gen Z and Gen Alpha teens drawn to its retro aesthetic.

Sales grew across all major geographies, including a 12% jump in Europe, the Middle East, and Africa, and a 7% increase in the Americas. CEO Fran Horowitz credited “broad-based growth across our three regions” and described Hollister’s performance as its “best ever” for a first quarter.

Tariff Pressures Weigh on Outlook
Despite the blowout quarter, Abercrombie trimmed its full-year profit forecast, reflecting the impact of trade tariffs and shifting consumer dynamics. The company now anticipates full-year earnings per share to land between $9.50 and $10.50, down from its earlier estimate of $10.40 to $11.40. Operating margin projections were also reduced to a range of 12.5% to 13.5%.

Management said it expects to absorb about $50 million in tariff-related costs this year, driven primarily by a 30% duty on goods imported from China and a 10% tariff on imports from other countries. However, CFO Robert Ball noted that the company has been actively diversifying its supply chain, sourcing from 16 countries and reducing China exposure to the low single digits.

“We’ve been preparing for this,” Ball said. “We built our 2025 outlook assuming the tariffs stay in place.”

Even with the headwinds, the company raised the top end of its full-year sales outlook, now projecting growth of 3% to 6%—a modest but meaningful upgrade from the previous 3% to 5% range.

Market Responds to Signs of Strength
Investors cheered the report, not just for the headline beats, but for what it signaled: resilience. The stock rally stood in stark contrast to a largely muted broader market, with the S&P 500 down slightly on the day.

Amid broader concerns over tariffs and shifting consumer sentiment, Abercrombie's numbers offered a rare note of optimism in retail. While competitors like Macy’s and American Eagle have struggled with guidance uncertainty, Abercrombie’s consistency—even with adjusted forecasts—struck a more confident tone.

Another key point: the company repurchased $200 million worth of stock in the quarter, buying back 5% of its outstanding shares. The aggressive buyback signals management’s confidence that shares remain undervalued, even after the week’s run-up.

In a landscape where fashion trends can change as fast as TikTok scrolls, Abercrombie has managed to stay relevant—and profitable. That’s a storyline investors seem willing to follow, even as the industry braces for ongoing economic and trade volatility.


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