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Tesla Tumbles After Q2 Miss and Musk's Warning of “Rough Quarters” Ahead

Tesla (TSLA) shares fell sharply Thursday after the electric vehicle maker delivered a disappointing second-quarter report and issued a cautionary outlook.

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CEO Elon Musk warned that the company could face “a few rough quarters,” citing regulatory changes and rising competition as significant challenges. The earnings miss—coupled with muted updates on key growth initiatives—triggered a 9% selloff, sending Tesla stock to $300.

Revenue Slips, Margins Improve, But Market Focuses on Shrinking Sales
Tesla reported second-quarter revenue of $22.5 billion, falling short of analyst expectations and marking a 12% decline from a year earlier. Automotive revenue dropped even more steeply—down 16% to $16.7 billion—as vehicle deliveries slid 13.5% year over year to 384,122 units. Regulatory credit sales, long a cushion for Tesla’s bottom line, were nearly cut in half to $439 million.

Despite these setbacks, gross margins offered a glimmer of hope. Overall margin ticked up to 17.2%, with automotive margins (excluding credits) improving from 12.5% in Q1 to 15%. Management credited cost-cutting, including a 20% reduction in Model Y production expenses, for the improvement. However, these gains were overshadowed by the broader revenue slump and intensifying global competition.

Tax Credit Loss and China Competition Add to Investor Concerns
Tesla’s leadership warned that the expiration of the $7,500 U.S. federal EV tax credit at the end of Q3 will strain vehicle availability and depress demand. CFO Vaibhav Taneja noted that Tesla’s U.S. supply would be “limited” in the coming quarter and flagged uncertainty around fulfilling late-August orders. This abrupt policy change—part of the newly enacted “One Big Beautiful Bill Act”—has added another layer of pressure to a company already battling brand and pricing challenges.

Musk said Trump-era tariff policies and emission standard rollbacks could further dampen near-term results. Tesla already absorbed $300 million in tariff-related costs in Q2, and the company’s earnings from regulatory credits are expected to continue falling. Musk didn’t sugarcoat the outlook, admitting that Q4 and early 2025 could be turbulent.

Meanwhile, competition in Europe and China is intensifying. Tesla’s market share in the EU fell to 2.8% in June from 3.4% a year earlier. Cheaper EVs from BYD, NIO (NIO), and other Chinese rivals are eroding Tesla’s dominance, especially as its model lineup begins to show its age.

Robotaxi and Cheaper Model Offer Long-Term Hope Amid Near-Term Uncertainty
Tesla reiterated that a new, more affordable model entered initial production in June, with volume manufacturing set for late 2025. While this is a key development in rejuvenating the lineup, investor enthusiasm was tempered by Musk’s comments that it’s “just a Model Y,” raising questions about innovation and differentiation.

Tesla also remains committed to scaling its robotaxi platform. The “Cybercab” autonomous ride service has expanded testing in Austin and is expected to reach half the U.S. population by year-end, pending approvals. However, many analysts remain skeptical of Tesla’s aggressive timelines, given Musk’s history of overpromising on autonomy milestones.

Amid all this, Tesla has yet to provide updated annual guidance. This break from past practice has unsettled analysts and added to the uncertainty surrounding the company's 2025 outlook.

Conclusion
Tesla’s second-quarter performance shows a company navigating an increasingly complex environment. While margin recovery and long-term bets on autonomy and affordability offer reasons for optimism, near-term pressures—from the loss of EV subsidies and global competition to political volatility—are testing investor patience. For now, the spotlight remains on whether Tesla can weather its predicted “rough quarters” while staying on track for its ambitious future.


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