Robinhood Markets (HOOD) is rewriting the rules of retail investing.
On Monday, the trading platform surged more than 12% to hit a new record high, propelled by its latest unveiling: a suite of digital asset products aimed at transforming how European customers trade stocks, ETFs, and crypto. The announcement, delivered at a glitzy launch event in Cannes, France, marks Robinhood’s most ambitious step yet in its pivot toward a crypto-native, 24/7 financial ecosystem.
From Stocks to Tokens: Robinhood Reshapes Investing in the EU
Robinhood is turning heads in Europe by offering tokenized versions of more than 200 U.S. stocks and ETFs. Issued on the Arbitrum blockchain, these stock and ETF tokens represent a new chapter in fractionalized, round-the-clock investing—outside of traditional U.S. trading hours. European users can now gain exposure to iconic names like Apple and Nvidia without being limited by Wall Street’s clock. Dividend payouts are included, with earnings routed directly through Robinhood’s platform.
This marks a shift in the company’s European app, transitioning from crypto-only functionality to a full-spectrum investing tool. CEO Vlad Tenev said the ultimate goal is enabling 24/7 trading via Robinhood’s upcoming Layer 2 blockchain, currently in development. The firm’s internal infrastructure aims to support real-time, always-on markets, including during weekends and holidays—something unavailable in traditional equity markets today.
Crypto Futures, Staking, and a Blockchain of Its Own
Beyond tokenized equities, Robinhood is deepening its crypto footprint. It has launched crypto perpetual futures for European users and introduced staking for U.S. customers—starting with Ethereum and Solana. These tools allow users to earn rewards or make leveraged bets on crypto price movements, mimicking products offered by crypto-native exchanges like Kraken and Coinbase.
At the heart of this strategy is Robinhood’s own blockchain network, a Layer 2 solution built on Arbitrum. This in-house system will facilitate not just 24/7 trading but also self-custody, cross-chain interoperability, and the tokenization of private assets. The company is also planning to roll out tokenized shares in unicorns like OpenAI and SpaceX, further blending the lines between public and private markets.
These moves come amid a broader race among financial platforms to tokenize traditional assets, a sector forecasted by BCG and Ripple to reach nearly $19 trillion by 2033. Major firms like BlackRock have already endorsed tokenization for money market funds, and now Robinhood is positioning itself at the forefront of this wave with a vertically integrated approach.
A Record-Breaking Rally Signals Market Enthusiasm
The market's reaction was immediate and emphatic. Robinhood stock surged more than 12% to close at $93.63—its highest level ever—extending its year-to-date gain to a staggering 151%. Bank of America boosted its price target from $65 to $95, citing improving sentiment around crypto regulation and Robinhood’s long-term addressable market expansion.
Investor excitement is underpinned by the company’s aggressive transformation from a commission-free stock broker to a full-service, digital-first financial platform. With premium services like Robinhood Gold, wealth management tools under Robinhood Strategies, and its newly launched banking and credit card products, the company is pushing toward diversified and recurring revenue streams.
Still, Robinhood trades at a lofty valuation—near 50 times earnings—reflecting both optimism and risk. If its crypto and tokenization bets pay off, it could redefine global investing. But any stumble in regulatory approval or market adoption could trigger a sharp pullback.
Conclusion
Robinhood's latest product rollout signals more than just a tech upgrade—it marks a shift in how investing might work in the future. With its new tokenized equities, perpetual futures, and Layer 2 blockchain infrastructure, the company is building an around-the-clock marketplace that straddles the worlds of traditional finance and decentralized assets. As Robinhood leads this evolution, its stock is responding in kind, reflecting investor confidence in a platform that aims to make investing truly borderless and continuous.
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