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Adobe Tops Earnings Expectations as AI Push Drives Record Revenue

Adobe (ADBE) delivered a strong second-quarter report that beat Wall Street expectations on both revenue and earnings, buoyed by growing demand for its artificial intelligence tools. 

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The software giant posted adjusted earnings of $5.06 per share on revenue of $5.87 billion—both figures above analyst forecasts. That’s an 11% increase in revenue compared to the same quarter last year, and a 13% jump in adjusted profits.

The Digital Media segment, which includes Creative Cloud and Document Cloud, remained the company’s largest growth driver. Sales rose to $4.35 billion, up 12% year over year, with annual recurring revenue for the unit climbing to $18.09 billion. Meanwhile, Adobe’s Digital Experience segment, which serves enterprise customers with tools like Adobe Experience Platform (AEP), grew revenue 10% to $1.46 billion.

CFO Dan Durn attributed the strong quarter to successful execution and solid demand across the business, saying the company was “pleased to raise Adobe’s FY25 total revenue and EPS targets.”

AI Products Show Momentum but Not Breakout Speed
Adobe continues to invest heavily in AI integration, and those efforts are starting to show results. Usage of Firefly, Adobe’s generative AI image tool, jumped 30% quarter-over-quarter, while first-time paid subscriptions nearly doubled. The company also highlighted a tripling of engagement with AI features in Adobe Express.

New AI-enabled tools such as the Acrobat AI Assistant and AEP Agent Orchestrator are helping drive enterprise adoption. AI-generated annual recurring revenue (ARR) is tracking ahead of Adobe’s full-year $250 million target.

However, investors may be looking for faster returns. Despite strong adoption metrics, Adobe’s AI monetization story is still unfolding. The modest increase in full-year guidance—a new revenue range of $23.5 to $23.6 billion—was not enough to keep shares from falling. Adobe stock dropped over 6% in early Friday trading, with some analysts citing concern over the timeline for significant AI-driven revenue growth.

Wall Street Wary Despite Upbeat Outlook
While Adobe raised its full-year EPS target to a range of $20.50 to $20.70—up from $20.20 to $20.50—analysts and investors seemed underwhelmed. The company’s shares had already rebounded sharply since April, and Friday’s pullback may reflect profit-taking or tempered enthusiasm over the AI rollout pace.

The third-quarter outlook points to revenue between $5.875 billion and $5.925 billion, which would mark another all-time high. Adjusted EPS is expected between $5.15 and $5.20, both above consensus estimates. CEO Shantanu Narayen emphasized that Adobe’s strategy is paying off: “We are delivering groundbreaking innovation across our portfolio and are pleased to raise our FY25 revenue target.”

Even so, at least five brokerages trimmed their price targets for the stock following the earnings release, signaling caution amid intensifying competition from players like Canva, OpenAI, and Alphabet’s (GOOG) new generative video platform, Veo.

AI Traction, but Patience Required
Adobe’s second quarter results affirm its dominant position in creative software and show promising traction in AI adoption. Yet despite record revenue and strong execution, the company’s tempered full-year outlook left some on Wall Street wanting more.

The near-term market reaction aside, Adobe’s long-term potential remains tied to its ability to scale AI across its massive user base—and to convert that adoption into consistent, high-margin revenue.

For now, investors may need to wait a little longer for Adobe’s AI bets to pay off in a bigger way.


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