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Ulta Beauty’s Stock Surges on Strong Q4 Earnings Despite Cautious Outlook

Ulta Beauty Inc. (ULTA) delivered a fourth-quarter performance that blew past Wall Street expectations, propelling its stock up more than 11% in early Friday trading.

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The cosmetics retailer reported earnings per share (EPS) of $8.46, significantly exceeding analysts’ consensus estimate of $7.13. While net sales dipped 1.9% to $3.5 billion, they remained in line with forecasts, reinforcing investor confidence in the brand’s resilience.

Comparable sales saw a modest 1.5% uptick, outpacing expectations despite a fiercely competitive retail landscape and persistent inflationary pressures. The strong holiday shopping season, buoyed by strategic discounts, played a crucial role in Ulta’s ability to outperform forecasts.

Guidance Falls Short, but Leadership Stays Optimistic
While the market cheered Ulta’s quarterly results, its fiscal 2025 guidance was met with tempered enthusiasm. The company projected full-year earnings between $22.50 and $22.90 per share on revenue of $11.5 billion to $11.6 billion—both falling short of analyst estimates of $23.51 per share and $11.7 billion in revenue. Comparable sales growth is expected to range from 0% to 1%.

CEO Kecia Steelman, who took the helm in January, acknowledged that fiscal 2025 would be a "pivotal year" as the company focuses on strategic investments to "fuel future growth and move quickly to optimize our business." Steelman has already restructured key leadership positions in stores, technology, and marketing, signaling an aggressive push toward long-term market share gains.

Minimal Trade War Exposure Adds to Stability
Despite growing concerns over global trade tensions and tariff threats from former President Donald Trump, Ulta’s exposure to direct import costs remains minimal. According to Barclays analysts, only about 1% of the company’s shipments in 2024 were direct imports, primarily in hair care tools and store supplies. This limited exposure mitigates the risk of sharp price increases and supply chain disruptions compared to other retailers more dependent on international sourcing.

Ulta’s stock had been under pressure, dropping 28% year-to-date before its earnings report. However, with a strong holiday quarter, cautious but achievable guidance, and a newly appointed CEO eager to revamp operations, investors appear ready to bet on Ulta’s long-term growth potential.


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