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Tesla’s Tightrope: Can It Maintain Growth Amid Economic and Political Uncertainty?

Tesla Inc.(TSLA) is on the brink of closing 2024 with a record-breaking quarter.

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Analysts estimate fourth-quarter deliveries at around 510,400 vehicles, a figure that would surpass the company’s previous record of 484,507 set in late 2023. However, Tesla’s forecast of slight annual growth remains uncertain, as it needs to sell an additional 4,600 cars to meet its 2024 target.

This potential decline in annual sales, the first in over a decade, raises questions about Tesla's long-term trajectory. The company’s production and delivery report, expected on January 2, is pivotal—not only for Tesla’s market position but also for investor confidence.

Political Winds Shift Under Trump’s Return
The re-election of Donald Trump has brought mixed prospects for Tesla. On the one hand, Trump’s push for a federal framework for autonomous vehicles aligns with Tesla’s robotaxi ambitions. On the other hand, his administration's inclination to repeal EV tax credits and relax fuel-economy regulations could significantly impact Tesla’s revenue.

Gene Munster, managing partner at Deepwater Asset Management, notes that Trump’s policies might alienate Tesla’s traditional, left-leaning customer base while failing to resonate with Trump’s supporters, who historically have shown limited interest in electric vehicles. Still, the potential loss of tax incentives may drive a short-term surge in demand as customers rush to capitalize before credits disappear.

Market Slowdown and Global Competition
Tesla’s challenges extend beyond political uncertainty. The global EV market has cooled, with competitors scaling back production goals. Rivals (RIVN) such as BYD and Volkswagen have shifted focus to plug-in hybrids or scaled-down EV ambitions, while Ford faces mounting losses in its EV segment.

Despite this, Tesla remains a dominant force, with plans to introduce more affordable vehicles in 2025, potentially priced as low as $30,000. Analysts suggest these models could boost sales, but the company’s ambitious forecast of 20%-30% growth next year has drawn skepticism. Garrett Nelson of CFRA Research anticipates more modest growth of 10%-15%, citing macroeconomic challenges such as a stronger dollar, lower oil prices, and easing regulatory pressures on fossil fuels.

Investors Eye the Numbers
Tesla's stock has experienced volatility, falling 1.53% on Tuesday amid broader market declines. Despite this recent dip, shares have risen 67% in 2024, fueled by optimism around CEO Elon Musk’s influence in the Trump administration. Musk’s dual role as Tesla’s leader and an advisor in Trump’s Department of Government Efficiency has prompted concerns about his ability to prioritize the company.

As Tesla navigates these challenges, its January delivery report will serve as a litmus test for its resilience in an increasingly competitive and unpredictable landscape. The outcome could shape not only Tesla’s fortunes but also the broader perception of the EV industry’s future under shifting political and economic conditions.


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