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Consumer Discretionary Sector: Benefits, Risks, and How To Invest in It

The discretionary sector is a term used to describe a group of companies that provide goods and services that are considered non-essential or discretionary. 

The discretionary sector is made up of companies that produce goods and services that people can live without, but often choose to purchase anyway. 

Industries in the discretionary sector include retail stores, restaurants, hotels, and entertainment companies, as well as automotive, household durables, media, diversified consumer services, textile, apparel, and luxury goods.

The discretionary sector is often referred to as the consumer discretionary sector because it is driven by consumer spending. When the economy is strong and people have more disposable income, they are more likely to spend money on non-essential goods and services. On the other hand, when the economy is weak and people have less disposable income, they are more likely to cut back on non-essential spending.

Key Factors

One of the most important factors that affects the discretionary sector is consumer confidence. When consumers are confident in the economy and their personal finances, they are more likely to spend money on non-essential goods and services. This can have a positive impact on the discretionary sector, as companies in this sector will see an increase in revenue and profits.

Another important factor that affects the discretionary sector is competition. With so many companies competing for the same consumer dollars, it is important for companies in this sector to differentiate themselves from their competitors. This can be done through branding, advertising, and offering unique products or services that are not available from other companies.

In addition to competition, companies in the discretionary sector must also deal with changing consumer tastes and preferences. Consumer trends can shift quickly, and companies must be able to adapt to these changes in order to remain competitive. For example, a company that produces a product that is popular one year may find that consumer preferences have shifted the following year, requiring the company to pivot its product offerings in order to stay relevant.


Despite these challenges, the discretionary sector has proven to be a resilient and important part of the economy. Companies in this sector provide jobs for millions of people and contribute to the overall growth and health of the economy. As such, investors should pay close attention to this sector and consider investing in companies that have a strong track record of success and are well-positioned to adapt to changing consumer trends.


One of the biggest risks associated with investing in the discretionary sector is economic downturns. When the economy is weak and consumers have less disposable income, companies in the discretionary sector may see a decline in revenue and profits. As such, investors should be mindful of economic indicators and market trends in order to make informed investment decisions.

Another risk associated with investing in the discretionary sector is increased competition from online retailers. With the rise of e-commerce, many companies in the discretionary sector are facing increased competition from online retailers that offer lower prices and more convenient shopping experiences. As such, companies in the discretionary sector must find ways to differentiate themselves from online retailers in order to remain competitive.

Best Discretionary Companies in 2023

Some of the best consumer discretionary companies to invest in 2023 include:

As always, before making any investment, do your own research. Research several stocks in the same industry to have a comparative analysis. This is not a recommendation to buy or sell any of the stocks or equities mentioned above.


Despite these risks, the discretionary sector remains an attractive option for investors who are looking for growth opportunities. With the right investment strategy and careful consideration of market trends and economic indicators, investors can successfully navigate the complexities of the discretionary sector and capitalize on its potential for long-term growth and success.

Trading Risk Disclaimer

All the information shared is provided for educational purposes only. Any trades placed upon reliance of SharperTrades, LLC are taken at your own risk for your own account. Past performance is no guarantee. While there is great potential for reward trading stocks, cryptos, commodities, options, forex and other trading securities, there is also substantial risk of loss. All trading operations involve high risks of losing your entire investment. You must therefore decide your own suitability to trade. Trading results can never be guaranteed. SharperTrades, LLC is not registered as an investment adviser with any federal or state regulatory agency. This is not an offer to buy or sell stocks, cryptos, forex, futures, options, commodity interests or any other trading securities.

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